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Well-written post titles can increase your SEO and drive more traffic to your site
Remember when your high school writing teacher was trying to drive home the importance of the five W’s (Where, What, When, Who and Why)?
Well, when it comes to writing for the internet, your post or news title needs to follow its own set of guidelines. Copyblogger teaches us to strive to meet the following criteria as much as possible when writing a title for our news:
- tell the reader why the post is USEFUL
- give DETAIL re: what they are going to learn when they take the time to read your content
- explain why is UNIQUE to you and your post
- tell them why they absolutely need to drop everything and read this post NOW!
Combining a strong headline with a well-written meta-description will help to drive traffic to your site – including a good image won’t hurt either.
Happy posting!
