Industry Specific

Definition: Industry specific social media  caters to a certain sector of people based on their likes & interests.  A good example of this is Reverbnation which is a musician and fan-focussed site that allows musicians to gather all of their critical, dynamic data in one place and disburse it to multiple online locations with ease.

The Anatomy of Reverbnation:

  • a place to store and manage dynamic data that relates to the management and promotion of a band
  • provides the profile owner with opportunity to stream data from the Reverbnation profile page to multiple locations including, facebook, myspace and your own blog or website
  • allows the user to streamline entry of data and uploading of files by managing it all from one place
  • compiles useful stats and provides opportunities to leverage those stats for promotion
  • provides a free newsletter tool geared specifically to the needs of musicians (integrated player, calendar and press info as well as the opportunity to personalize look and feel with html)

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