When your in the game of growing a sport via community activity increase on a global scale, your challenges are many. Imagine 160+ events across the US, Canada, Europe and Asia! Imagine trying to manage them and market them all without burning out! The Outdoor Ambassador network for World Kayak created by OncouRSS for the implementation of events globally did just that.
The first step was to have a place on the web where ‘ambassadors’ could log in and download event kits. These kits gave event planners and volunteers an entire event outline in a box. It handed them sponsors, municipal event application forms, waivers, step-by-step instructions on how to host an event and, more importantly, it gave them the marketing plan. The marketing plan included the following:
- a web site where event managers could profile their event and list it among all others
- a web screen participants could register online for any of the events
- a system that allowed for scores to be entered for any competitive events
- a tool that allows for immediate results posting
- a blog that hosted event blogs showing the true colors of the event (text, photo, video)
- a live streaming toolset to be used to stream any event live on the web
One such event series is the Hometown Throwdowns… a grassroots whitewater series spanning the globe. Organizers have the above mentioned tools and more and garner a growing amount of traffic to each event due to the coverage and services they provide via the system OncouRSS has developed for organizers.
Check it out: www.worldkayakblogs.com
