Podcasting - good, bad or ugly?
Shelley interviews podcast specialist, Leesa Barnes, on the value of podcasting as a method of propelling your business forward and drawing traffic to your website.
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Leesa Barnes - BIO
Working with management teams, entrepreneurs and businesses, Leesa Barnes teaches insider tips on how to open doors, generate leads and make money using a podcast. Leesa has been featured in national and international media and is recognized as an expert in podcasting and online media.
She speaks regularly about podcasting and receives rave reviews for helping audiences release their fear of technology through her use of relevant visuals, analogies and humourous stories.
She is President of Toronto-based Caprica Interactive Marketing and is author of Podcasting for Profit (Maxpress, September 2007) which shows individuals and businesses how to make money podcasting in seven simple steps. For more information about Leesa, visit www.leesabarnes.com.
In this interview with Leesa Barnes, we discuss:
static vs. dynamic sites
blog/podcast vs. html
search engine ranking
easy to update
build relationships
create rapport
engaging
potential
customer loyalty
community building
customers as ambassadors
RSS
feedburner.com
podcasting directories
itunes
ego search
Google
transparency
Technorati
Oprah
transparency
Podcasting for Profit
